Today was a very exciting work day. I was privileged to sit in on meeting pertaining to corporate sponsorship and the upcoming contest which was game four of the Eastern Conference Finals (ECF) Cavs vs. Hawks.
The corporate sponsorship meetings were very informative. The Q is host to three professional sport teams, The Cavs, Gladiator, and Monsters. The Cavs provide fan appreciation items like t-shirts, fan towels and glow foam sticks. The items do not always come as expense for the Cavs, they are normally trades or partnership deals negotiated. For example the "All In" shirts feature the sponsors who provided deals on the backside of the Tee.
It is a huge plus for the Cleveland Operating Company, when its franchises are having success. Everyone in the meeting were encouraged to "ride the wave of the Cavs" meaning push for deals to close faster encouraging the acknowledgment/exposure the Cavs are creating. There was a 30 second spot created during the game that provided fans with the upcoming Gladiators contest, the "Red Nation" night. The first 7,500 fans received red nation t-shirts to wear inside the arena.
The Cavs won their contest against the Hawks and the arena was filled with confetti. I was able to attend the game and the atmosphere was exciting. There was a spontaneous office party hosted at the Q in honor of the Cavs win. The sweep was complete and the next event was the Gladiators Red Nation night. There was a spontaneous office party hosted at the Q in honor of the Cavs win.